Cody Clark Magic
Cody Clark is a professional magician and autism self-advocate in Louisville, Kentucky. He needed to refresh his brand to meet new business goals. I worked with Cody and his sales manager to redesign his brand and collateral.
Freelance
Year
2020–21
Skills
Brand strategy, design systems, identity guidelines, web design & implementation, digital, print
Cody performs magic shows for adults and children, and speaks at autism-awareness events. His performances encourage "a different way of thinking"—about life, autism, and magic.
Brand Concept
Cody Clark Magic grants permission for people to radically be themselves. He allows people to savor the simple things in life, to connect with their most cherished memories, to bond over our commonalities, and to value different ways of seeing the world.
Using his experience with autism, Cody takes a personalized approach to his shows to help everyone feel included. Whether a corporate employee, a member of the autism community, or a delighted child seeing their first magic show, Cody makes sure everybody at every show is heard and celebrated.
I created custom illustrations for Cody's children's focused Christmas show: Conductor Cody's Christmas Express.
A Google Slides presentation featuring custom illustrations and a countdown clock helped Cody set the stage for his virtual performance.
A custom fabric backdrop helps Cody present himself more professionally virtually and in person.
