Experience

Senior Creative Designer

Coursera | In-house
New York, NY
01/2025–present

Brand Designer

Contract 10/23 – present
Collaborates with Enterprise and Consumer verticals to express the Coursera brand through reports and publications, large-scale campaigns, and daily work, including social assets, marketing collateral, and art direction.

• Created and maintains Report Design System for Adobe InDesign documents and Google Slides Presentation System, including master files, documentation, tutorials, and library of brand elements and scalable components.

• Leads design and production of annual reports, including the 2024 Global Skills Report and the 2025 Job Skills Report. Design contributions include concepting and developing key visuals, interior report pages, and art directing campaign assets.

Graphic Designer / Illustrator

Ann Vittitow Design | Freelance
New York, New York
02/20 – present

• Created strategic designs for B2B and B2C clients. Deliverables include identity systems, brand guides, print, digital, advertising, and social media assets.

• Illustrated artwork to print on products and sell on e-commerce platforms. Managed 5-star Esty shop including production, inventory, marketing, packaging,  and shipping.

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Brand Designer

Johnson & Johnson | In-house
New York, NY
Full-Time Employee: June 2022 – January 2023
Contract: January 2021–June 2022

Led design and collaborated with strategy teams to enhance patient experiences and solve challenges for business partners within the Pharma division.

• Collaborated with 100+ team members as lead designer of a new patient support program, including brand concept, identity system, and brand guide, increasing treatment preparation from 50% to 95%. Addressed over 20 unmet needs with 700+ pages of touchpoints, including customized welcome kits. Delivered pilot within 6 months; evolved and scaled to 6+ therapies. 

• Initiated innovative patient-featured photo/videoshoot to create ownable visual language, support diversity initiatives, and decrease cost by over 40%. 

• Translated complex research to interactive user journeys to contextualize patient experiences.

• Designed a group of 10+ FDA-approved patient and medical forms for Janssen therapy program. 

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Graphic Designer

VIA Studio | Brand agency
Louisville, Kentucky
Designer March 2019–October 2019
Junior July 2017–March 2019
Collaborated with 15+ designers and strategists to design compelling identity systems and brand experiences for over 40 B2B/B2C clients.

• Collaborated with strategy to interpret design research and build brand stories.

• Designed deliverables such as logos, identity systems, advertising, environmental design, UX / UI, print, illustration, and digital, among others. 

• Worked with developers to bring concepts to life through wireframes, UI, and supporting assets.